Use tourism to make destinations better places for people to live in, and for travelers to visit.
Our vision is to be a driving force in actively fostering sustainable development and improving positive societal and environmental changes through the promotion of responsible tourism.
- Our ambition is to pave the way for mainstreaming good practices within the travel industry in Asia (especially in Cambodia, China, Indonesia, Japan, Laos, Malaysia, Myanmar/Burma, Thailand and Vietnam).
- We aim to maximize the potential for tourism to become a tool for poverty alleviation and sustainable development.
We realize that we have a responsibility to protect this region’s unique natural and cultural heritage for the sake of its wonderful people.
The sustainability of these tourism destinations is the long term success of the travel industry in the region.